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FOR IMMEDIATE RELEASE:

MOBILE sPORTS aUTHORITY CONTACT

Marlene Rathle – Events & marketing director

251-725-1794; <a href="mailto:Marlene@mobilesportsauthority.com" style="color:#0563c1; text-decoration:underline">Marlene@mobilesportsauthority.com</a>

The Mobile Sports Authority Reports Record Fiscal Year 2024 Results

Mobile, AL – The Mobile Sports Authority (MSA), the sports tourism agency for the City and County of Mobile, reported today the organization attracted, supported, and/or hosted 39 sports events during the recently completed FY2024 fiscal year which ran from October 1, 2023-September 30, 2024. As a result of those 39 events, Fiscal Year 2024 generated an estimated $38.1 million for the Mobile area economy (see <a href="https://www.mobilesportsauthority.com/uploads/MSACompleted-SupportedEventsFY2024-Final-Release.pdf">MSA Scoreboard</a> for a complete breakdown). The FY2024 results set a new annual economic impact record for the MSA, eclipsing last year’s impact of $30.9 million.

Those 39 completed sports events involved 20 different sports, such as, basketball, bowling, gymnastics, volleyball, baseball, track & field, wrestling, football, soccer, pole vault, and even a world turkey-calling championship, plus many others. As a comparison, since the Covid year of 2020, the MSA has hosted an average of 35 events per year, representing almost a 25% increase over the previous average for the 2012-2020 years (28 average events per year then vs. 35 average events per year now). As for another notable number, 15 of the 39 events held last fiscal year were either first or second-time events for the MSA and 24 of those 39 events were youth-oriented, that is, competitors ranging from ages 4-19. And those youth events typically attract more visitors as more members of the families tend to travel for the youth events.

“As we continue to invest in our sports facilities in Mobile, the MSA has seen the returns on our hosted sports events continuing to grow as competitions are flourishing. Much like the trends we’ve been seeing in recent years, we believe that visiting sports events will continue to be an essential and growing part of our future tourism activity. And we’ve been able to attract/host those quality sports events due to the continued strong support the MSA has received from the Mobile County Commission, Mayor Stimpson and the Mobile City Council, and a very sports-oriented Board of Trustees,” said Danny Corte, Executive Director of the MSA.  “In total since 2012, the MSA has attracted, hosted, managed, or co-managed 392 sporting events, which have provided an estimated $268 million economic boost for the Mobile area. As we continue to tell our story, the future continues to look bright as we’re constantly engaging sports-event owners about the advantages of coming to play in our beautiful area.”

For more information, please visit <a href="http://www.mobilesportsauthority.com" style="color:#0563c1; text-decoration:underline">www.mobilesportsauthority.com</a> or the Mobile Sports Authority Facebook page.

The Mobile Sports Authority (MSA) is a non-profit sports commission formed in 2009 by the Mobile County Commission. The main mission is to create a positive economic and public relations impact for Mobile County, the City of Mobile, and the region through attracting, hosting, managing, and supporting sporting events which attract visitors to the Mobile area.  The MSA is the main point of contact for sports and sports-related activities for the Mobile County area. For more information on the MSA, please visit <a href="http://www.mobilesportsauthority.com" style="color:#0563c1; text-decoration:underline">www.mobilesportsauthority.com</a>.

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